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Would-Buy Millennials Fuel the Rise of Lifestyle Renting in Charlotte

The share of high-earning Millennial renters saw a 20% spike in 2021 compared to last year, reaching 43% (a 5-year high). Due to the difficulties of buying a home, would-be Millennial homebuyers with annual incomes over 50K perpetuate a lifestyle renting trend that has been visible for years now.

Small American cities perceived as homeowner territory, seem to be the preferred locations for would-buy Millennial renters; however, in the big city league, Charlotte has seen the 6th highest influx of wealthy renters.


Here are some important data points for Charlotte:

  • This year, Charlotte welcomed more high-earning Millennial renters, as their share jumped by 26% compared to last year. This may also be connected to the fact that in Queen City, the median income of Gen Y applicants has reached 50,400/year in 2021.
  • By comparison to other generations with similar incomes, the share of high-earning Millennials in Charlotte has increased the fastest – wealthy Gen X and Baby Boomer renters only went up by 16% and 7%, respectively.